"The new 36 fork is underway, we need a unique looking product and campaign."
During that time, FOX's 40 year anniversary was approaching and the museum project was kicked off. The fork needed to look unique and standout from the pack on the Enduro race scene. I was inspired by all of the recent heritage we uncovered for the museum, specifically the original 1979 motocross fork.
This was the first product to use the three Heritage stripe design, and the first product to use our orange old school logo.
To tie in the theme, the creative direction for the video was to use old moto footage taken by Bob, combined with moto sounds laid over the action footage. A "Braaaaap" karaoke contest was held at Eurobike as a promotion incentive to stop by the booth and win a prize.
PRODUCT GRAPHICS AND CAMPAIGN CREATIVE / CREATIVE DIRECTION FOR VIDEO / OE AND DEALER ACTIVATION
