"A museum in four months, from scratch? No problem."
Bob Fox originally asked for a fairly simple wall to showcase some of the history behind the brand. It was my idea to take this opportunity to use 5,000 square feet of unused space into a full-fledged museum project.
The FOX Museum has been the most challenging project to date, but simultaneously the most rewarding. I worked closely with Bob Fox every step of the way to bring his legacy to life. Hours were spent sifting through old boxes and notebooks, stacks of old family photos and magazines, and quite a few offsite storage area visits to find old product relics.
FLOW / FLOOR PLAN LAYOUT, TIMELINE CONCEPT, CURATION / STORY DEVELOPMENT, AND OVERALL CREATIVE DIRECTION AND DESIGN EXECUTION.
