"The most successful campaign the Pinkbike staff has ever seen."
The 2017 orange fork auction campaign had the highest click-thru rate in Pinkbike history. For 2018, we needed a way to one-up it and add something even bigger. It was my idea to design and add custom painted RC trucks to accompany each of the athlete's forks. Each truck matches the tan and orange color scheme specific to this one special promotion, and not available for sale.
PRODUCT GRAPHICS / LANDING PAGE / PINK BIKE TAKEOVER / INSTAGRAM CAMPAIGN / BANNER ADS
"Our ad traffic team just confirmed that your campaign had the highest CTR in the history of Pinkbike takeovers!"
"You guys really had the “Holy Trinity” for this campaign. Killer creative, charitable motives and strong call to action. You can’t get much better than that!”
–Alan Crisp
CUSTOM RC TRUCKS TO MATCH RAMPAGE EDITION FORKS
INSTAGRAM CAMPAIGN FOR ALL ATHLETES
PINKBIKE TAKEOVER
COLLABORATED WITH ROAD TO RECOVERY
CHARITABLE DONATIONS AND CAMPAIGN
2017 - FIRST YEAR OF ORANGE FORK AUCTION CAMPAIGN
