"We need something to one-up our last custom creation."
We did custom orange forks the previous two years, which eventually got auctioned off for charity. This year, we needed to spice it up a notch and create something completely unique to our brand while still pushing the orange envelope. The solution? Coming up with burnt metallic orange (paint and anodization) to mimic the latest movement for product branding in Power Vehicles department while adding a splash of customization for each individual competing in the event.
CREATIVE DIRECTION FOR PAINT, GRAPHICS, AND ATHLETE SIGNAGE
