"Communicate the rich history and founder Bob Fox’s motocross origins to its mostly cycling-focused audience. Visitors can see a vintage race-ready 1979 Honda CR250 from the FOX Factory collection. Representing the early MOTO-X FOX days, it features an original FOX Factory fork, the matching FOX Factory rear shocks, and an extremely rare FOX Factory lightweight swingarm."
The 101 is designed to serve several purposes. First, it is a public retail space where consumers can learn about, compare, and purchase FOX Factory, Race Face, Easton Cycling, and Marzocchi product. Consumers can also drop off FOX and affiliated brand components and products for service.
But The 101 really shines as an educational and history focal point and a visually stimulating new product showplace. Because the primary focus is to showcase our current cycling components and products, the team took a sleek, modern and technology themed approach to align with our history of developing innovative technologies and solutions. Adding current branded apparel helps round out the displays and broaden the ‘here’s what’s new’ selection. And the space’s flexible layout makes it ideal for testing new retail display ideas.
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